About Us
White Pillar Group proudly introduces itself as a trusted bulk supplier of premium-quality coal, serving diverse industrial sectors across South India, including cement, power generation, and steel plants. Our sourcing strategy focuses on delivering cost-effective, high-grade coal within minimal lead time.
At White Pillar, we value the environment as our greatest asset. We promote the use of cleaner coal with low ash, sulfur, and nitrogen content to reduce pollution and support sustainable industrial growth.
Our dedicated logistics team ensures end-to-end support, understanding client needs and providing reliable, timely delivery. With a strong commitment to quality, competitive pricing, and customer satisfaction, we treat every client with equal importance, regardless of business volume.
Available around the clock, we ensure fast, safe, and consistent supply of our products, setting new benchmarks for reliability and authenticity in the coal industry.




Our Story
White Pillar, founded in 2020 by Mr. Rupesh Surve, has rapidly evolved into one of India’s most respected names in the trading and supply of premium coal products. Under Mr. Surve’s visionary leadership and innovative approach, the company has achieved remarkable growth while maintaining a strong commitment to product quality and environmental responsibility.
As one of India’s leading coal importers, White Pillar continually adapts to meet the dynamic needs of its customers. We have built strong partnerships with mine owners, port authorities, Indian Railways, and Coal India Limited, enabling efficient and reliable operations. Our excellence in service has also established us as one of the leading Stevedores and Clearing & Forwarding Agents, with one of the largest transport fleets operating at ports.
The White Pillar Group is recognized as a prominent coal trading organization engaged in the trade of various types of coal—such as steam coal and washed coal—serving key industries including power, cement, steel, and chemicals. With an extensive distribution network across India and direct as well as indirect sourcing of imported coal, we offer high-quality products at competitive prices.
Today, our group’s turnover has exceeded ₹150 crores, marking a significant milestone in our journey. Moving forward, we aim to expand our network globally and strengthen our position in the international market.
Our group companies include Black Diamond Tradelink Pvt. Ltd., Skywin Paper Industries Pvt. Ltd., Jahanvi Recycling LLP, and several others.
White pillar mission and vision
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.




Our Mission
Strive to increase capacities and capabilities. We always keep customer as our primary focus
Our vision
Our Vision To become the largest indigenous coal trader in the country

WHY CHOOSE US ?
Over the years, we had the privilege of serving clients across a range of industries and building lasting partnerships with them by offering high quality services and products, at most competitive prices with the best service timelines.
Our personnel works relentlessly to offer comprehensive and rounded business solutions in accordance to our client’s specific needs. Presently we are providing services to power and chemical company we are handling around maximum annually.
Mining-selected waste (or simply mining from the exploration, mining and concentration and quarries Identification of the environmental characterization and quantification vulnerability of the specific environments conditions and peripheral targets.
With a broader scope and bigger ideas ever widening horizons and surmounting various Shippers and Miners like HMS shippers
Location
We are located in 230/A, 2nd Floor, Pioneer Industrial Estate, Subhash Road, Jogeshwari East, Mumbai 400 060
Hours
11 AM - 5 PM
White Pillar Venture consistently delivers quality coal on time.
John Doe
★★★★★
Contact
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CONTACT US
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